Later than scheduled, due to life-changing moves for the OurNet leadership team, here’s what would have been last Friday’s ‘Folks for a World that Works’ feature, the latest in a series of mini-interviews featuring inspiring people in and around our community. Following on from leadership consultant Justin Featherstone MC, we now talk to Danica Apolline, CEO of the UK’s Conscious Cake Company…
“I am especially passionate about health – physical health, emotional and psychological health, and because of that started The Conscious Cake Company making vegan, organic, completely ‘free-from’, allergy-friendly cakes, blessed with love,” she says. “For me living our best self isn’t about being saintly, it’s about knowing how we can have our cake and eat it – in ways that love people, love the planet and love life.”
Danica is also a student of homeopathy, a “funny place to be” given she started life studying to be a pharmacist. Her work has taken her on a journey through psychology, alternative therapies, healing, spiritual teaching, writing personal development books & poetry, coaching, as well as her latest venture into socially conscious baking – yet has never really quashed her love of medicine.
Thank you Danica for taking the time to talk to us and being one of the ‘folks for a world that works’, can you begin by telling us about yourself and your big passion?
My biggie is choosing how we spend our money in the world. I hear people all the time saying things like “I know McDonald’s is bad, but nothing will beat a Big Mac right now”, or I know Nestlé are evil, but my child won’t eat anything for breakfast except Shreddies, and I worry they won’t eat if I don’t get them”. But every time we succumb, we are literally voting for more of the same. We are using our hard-earned money to keep McDonalds and Nestlé and other companies who behave unethically going. When we buy organic food, we are doing the same – voting with our money, and more of us have been doing that, so the market has changed to reflect our choices, so we are seeing the rise of organic food – and organic farming. We are literally reclaiming the world as we would like it to be.
Think you’re too small to make a difference? Me, just being me, has caused almost every single person I know to change their shopping habits and choose more organic foods and natural products. They are influencing their friends … and one day I believe we will have the whole world doing the same.
We are human, we have days when it’s a challenge, and I think we need to be OK with that – but we also have the opportunity to just try more – and that is all it takes. The more we try, the better we feel and the easier it becomes. And I believe we can do it. We can make this world an incredible place to be if we listen to our Spirit, vote with our wallets – and importantly have the courage to tell others what we’re doing and why, so they can a) laugh at us for a bit, and then b) realise they actually can see the point and want to join the club.
Everything I have described here is about being a ‘changemaker’ and hopefully inspires others to be changemakers too.
What would a ‘world that works’ look like to you?
We would only grow organic food, doctors would be trained in natural medicines, there would be very few pharmaceuticals, people would mainly live a plant-based life, all our energy needs would be met by life-enhancing sources, and our electric vehicles would be powered only in this way. We would work 6 hours a day, celebrate arts and culture and family life and friends more. Our taxes would be used for peace-loving activities, not war, and there would be a huge decommissioning of all arms.
What is stopping us from creating a ‘beautiful world we all know in our hearts is possible’?
There is a concept called The Spiral of Silence in psychology – we are often afraid of speaking up or doing something differently because we don’t want to be rejected by or isolated from loved ones. We need each other. So we stay silent even though we see terrible things happen.
This to me is the single greatest obstacle – I hear it all the time; parents who won’t speak up about how they don’t give sugar to their kids when in other people’s homes, parents who stay silent when they have researched the science behind vaccination and have chosen not to have their kids ‘vaxxed’, people who are afraid to follow a plant-based diet because of what meat-loving family members will say or do.
Speaking about and living in ways that we know build a beautiful world, I think, not only sets us free and brings us back into alignment, but it also inspires others to do the same; it gives them permission to be courageous and be the change too. It starts with us. We have to be the brave ones, not leave it to someone else. We can do it. I really believe that. And I really believe we will too.
Inspired by wanting to make healthy cakes for her 5 year-old son, Danica created The Conscious Cake Company, which makes delicious cakes that are organic, and free from sugar, wheat, gluten, dairy, GMOs and pesticides. Blessing each cake with love and happiness, Danica is passionate in her belief that we can ‘have our cake and eat it’ – and create great food that is good for people and good for the planet.
The Conscious Cake Company is sharing a greater vision about being socially conscious business, and as it grows is committed to creating a environment where employees are recognised for being awesome, and also celebrated for having a life outside work. We want our cakes to be creating a revolution in the food business – made by people who are paid well, and have the time to be energised by their life outside work as much as their work.
Find out more about “happy people making happy cakes” here